Media Kit

Logos, brand colors, fact sheet, founder bio, and boilerplate. Everything a reporter, podcaster, or partner needs to cite Mechanics Alliance accurately.

Brand system

A four-piece system. Use the right asset for the context.

Use unmodified — no recolors, no proportional changes, no added effects. Maintain at least 24px of clear space on all sides at any size.

Wordmark — primary

Mechanics Alliance wordmark on light background
On light backgrounds
logo.svg
Vector — scales infinitely
Mechanics Alliance wordmark on dark background
On dark backgrounds
logo-white.svg
Vector — scales infinitely

Seal — everyday

Mechanics Alliance seal on light background
On light backgrounds
seal.svg
Vector — for portal cards, social posts
Mechanics Alliance seal on dark background
On dark backgrounds
seal-white.svg
Vector

Formal seal — badges & printed materials

Mechanics Alliance formal seal on light background
On light backgrounds
seal-formal.svg
Vector — full ornate seal
Mechanics Alliance formal seal on dark background
On dark backgrounds
seal-formal-white.svg
Vector

MA mark — favicons & avatars

MA monogram mark
SVG vector source
mark.svg
Vector — favicon, app icon, avatar
PNG raster — for social profile pictures
icon-512.png
512×512 — Twitter / LinkedIn / Instagram

Brand colors

Three primary colors. Flame is the only accent — use sparingly for emphasis. Black and white carry the rest.

Mechanics Alliance Flame
#E8561D · RGB 232 86 29
Anthracite Black
#09090B · RGB 9 9 11
Pure White
#FFFFFF · RGB 255 255 255

Typography

Manrope, used at weights 300, 400, 600, 700, and 800. Open-source via Google Fonts — free for any use.

Manrope
fonts.google.com/specimen/Manrope
Aa
Light · 300
Aa
Regular · 400
Aa
Semibold · 600
Aa
Bold · 700
Aa
ExtraBold · 800

Boilerplate copy

Three lengths. Click to copy — or paste from the page directly.

50 words · short bio

The Mechanics Alliance is a trade association built exclusively for mobile automotive service professionals. Mechanics Alliance provides education, advocacy, community, and tools for mobile mechanics across the U.S. Headquartered in Dallas-Fort Worth and operated by Commoner Apps LLC.

100 words · standard bio

The Mechanics Alliance is a trade association built exclusively for mobile automotive service professionals in North America. Founded in 2026, Mechanics Alliance provides education through an in-depth resource library, advocacy on Right-to-Repair and mobile-mechanic-specific issues, community connection across solo operators and small fleets, and partner-discount programs on tools, software, and insurance. Founding membership is permanently free for the first 100 mobile mechanics. Mechanics Alliance is headquartered in the Dallas-Fort Worth area and operated by Commoner Apps LLC.

200 words · full bio

The Mechanics Alliance is a trade association built exclusively for mobile automotive service professionals — solo operators, small mobile fleets, and the segment of the auto-repair industry that delivers service at the customer's location rather than from a brick-and-mortar shop.

Mobile automotive service is one of the fastest-growing segments in the U.S. auto-repair industry, but it has lacked a dedicated professional trade body of its own. Every adjacent segment has had one for decades — performance has SEMA, detailing has IDA, tire dealers have TIA, the broader aftermarket has Auto Care Association — but mobile mechanics have operated without organized representation, group-purchasing leverage, or a unified voice on policy.

Mechanics Alliance exists to close that gap. The association provides a researched resource library covering insurance, licensing (all 50 states), pricing, van builds, fleet contracts, diagnostics, and legal topics; advocacy on Right-to-Repair, mobile-mechanic licensing clarity, and home-based-business protections; community connection across the segment; and partner-discount programs on tools, software, and insurance. Mechanics Alliance is headquartered in the Dallas-Fort Worth area, founded in 2026, and operated by Commoner Apps LLC.

Fact sheet

Quick reference for journalists.

Full name
Mechanics Alliance
Founded
2026
Founders
Elijah Strauss & Hannah Strauss
Operating entity
Commoner Apps LLC (Texas LLC)
Headquarters
Dallas-Fort Worth, TX
Membership tiers
Founding (free, first 100) · General ($99/yr) · Vendor (revenue-tiered, $495–$7,500/yr)
Press email
press@mechanicsalliance.org
Website
mechanicsalliance.org

Founder bio

Use as-is, or trim to fit your format.

Elijah Strauss · Founder

Elijah Strauss is the founder of Commoner Apps LLC, the Texas-based software company behind Mechanics Alliance, the trade association for mobile mechanics. Through years of building software for mobile-mechanic operators, Elijah saw the institutional gap that adjacent automotive segments had long had professional bodies to handle: licensing complexity, insurance inconsistency, no organized advocacy, no group-purchasing power. Mechanics Alliance was founded in 2026 to close that gap. Based in the Dallas-Fort Worth area; co-founded with Hannah Strauss.

Usage guidelines

Do:

  • Use the logos unmodified and at native proportions
  • Spell out "Mechanics Alliance" on first reference
  • Cite Commoner Apps LLC as the operating entity when relevant
  • Link to mechanicsalliance.org when publishing online

Don't:

  • Don't recolor, restyle, or modify the logo
  • Don't imply Mechanics Alliance endorses specific products, brands, or political candidates beyond published positions
  • Don't claim Mechanics Alliance certification — Mechanics Alliance does not currently issue professional certifications
  • Don't fabricate member counts or association statistics — when in doubt, ask

Press inquiries

Direct line for reporters, podcasters, and partners.

Email press@mechanicsalliance.org Contact form

Response time: typically within one business day for press inquiries.